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A gorgeous place in New York city to buy gorgeous shoes ~ Ruia

Our mission at Ruia is to bring Europe’s finest, most exciting ladies' shoe designers to New York trendsetters. Most of our brands can’t be found at other shoe stores around New York ensuring that you’re not likely to face the horror of spotting someone else in them.

The boutique, though located in the heart of bustling Soho, makes you feel welcome and right at home as you browse our styles which are displayed atop dining room tables and dresser chests, before trying them on comfortably on a soft living room couch.

At Ruia, we know that women who love our shoes don’t always shop alone. That’s why for both male and female companions, we offer complimentary drinks and a mezzanine with a television to enjoy a movie, a sports game, or anything else their heart desires to pass the time.

Want to become a Ruia ShoeSister? Read about our exclusive program which rewards you for buying shoes!