Since opening its doors in 2010, the boutique has caught the attention of fashion trendsetters and taste-makers including celebrities, stylists and top tier fashion editors. Having received rave reviews from fashion authorities like New York Magazine, WWD, Manhattan Magazine, Time Out NY and many more, the SoHo boutique is not blending into the bustling scenery quietly. The store's exclusive collection of fine European women's shoes, welcoming décor designed to make you feel right at home and upstairs lounge with television and complimentary refreshments makes it the perfect shopping experience for any fashion addict that pops in.
“Ruia offers sexy shoes for a sexy time”, “girlish paradise” – New York Magazine
“A luxurious sanctuary where they can browse our beautiful collection in a warm and friendly environment, which maximizes the pleasure of shopping” – Footwear news. WWD
“Droolworthy European heels” – Timeout New York